Why we have to spoon feed search engines? Search engines have come a long way since the early days of the web, but they’re not as advanced as you might think. It’s not that search engines are dumb; it’s more like they’re bright little toddlers who need information delivered to them in a way that works for them.
Think of it this way. You wouldn’t set a bone-in ribeye and steak knife in front of a 4-year-old and expect the boy to have at it. You’d present the food in easily chewable bite-sized chunks with suitable utensils. Learn How do search engines work?
Similarly, you might write an article about “green widgets” using metaphors, entertaining analogies, and smart synonyms. You know you’re writing about green widgets, and most relatively smart people know it too.
But if you don’t use the words “green widgets” in certain locations and frequencies together with other SEO copy writing best practices, both you and the search engines are out of luck. The toddler goes hungry and you’re irritated and likely dealing with a mess. Does the “SEO” in SEO copywriting still matter?
That’s not to say you want to serve up keyword stuffed crap with less appeal than mashed beets. That would be a really bad strategy.
On the contrary, you must create that ribeye-steak content that engages people first and foremost, while also spoon-feeding search engines what they need. The end goal is always to let other people find you with the language they use when searching. Search Engine Optimisation Techniques