Why email marketing program is Still King?
Engaging email campaigns are a long studied art and science of particular
interest to content marketers.
If you’ve ever watched HBO’s hit series,Game of Thrones, you’ve seen key political figures try to outflank one another in bloody campaigns to win the highest office of the land, the Iron Throne.
In the show, based on the bestselling fantasy novels by George R. R. Martin, ravens are used as messengers between heads of military camps who all live in a land sadly devoid of the Internet.
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In real life, nevertheless, ravens were never used as messengers because they lack a strong directional sense.
It was homing pigeons that were used in real military campaigns as far back as the 6th century BC, and even as recently as World War II, to carry important information back and forth over enemy lines.
What on earth do pigeons have to do with email marketing?
Believe it or not, they are unusually tied to campaigns of impact that have been waged to sway public opinion for ages.
A concerted effort to accomplish a goal.
Originally used by military generals, campaign was a simple command to “take the field,” but is now has a familiar political meaning of “organised efforts to sway public opinion. Here are more articles about email marketing
Online marketing experts use the terms “ad campaign” or “email campaign” because we use our concentrated powers of language to persuade with words.