Let me ask you this. Why bother if your traffic doesn’t convert? Now we arrive to the big point. Everybody likes traffic – it’s addictive and strangely gratifying in its own right.
But unfortunately traffic doesn’t pay the bills. It’s people who take the actions you need them to who do. So again, it’s not traffic that matters, it’s targeted traffic getting to the intended pages. Be sure to check out keyword research software.
Now here’s the problem . . . far too many people think a search-optimized webpage or blog post is some ugly keyword stuffed mess. That might (maybe) be tasty to spiders, but it sends people running for the hills.
And you just don’t need to create that keyword-stuffed junk. Search engine expert Danny Sullivan says it well:
“Unfortunately, too many assume that SEO means trying to trick search engines. It doesn’t. It simply means building a site that’s friendly to them.”
Part of getting friendly to search engines is using language in your content that suitable searchers are also using. That’s where keyword research comes in.