Here are the 5 important elements of search engine keyword research. Keyword research is cool. It allows you to look directly into people’s minds.
Rather than listening to people say what they think they might do, you get to observe what they actually did, by looking at the words and phrases they used to find information. And when aggregated, you get a nice view of the words people most often use when thinking about and searching for a certain topic. Here are Video Tutorials for keyword research software.
Once armed with keyword intelligence that’s relevant to your niche, you have the ability to create extremely relevant content that helps your site visitors and enhances your authority. You’re speaking the language of the audience, and fulfilling their needs.
And if you get it right, you’ll most likely rank well in search engines too – after promoting the content and getting traffic from social media. It may seem strange to view search traffic as a secondary benefit in a Google-driven world, but that’s precisely how you should view it.
Google won’t treat you as relevant until others do first.
The counterintuitive rule of search engine keyword research is to try to forget that search engines can send you traffic.
View the data as free or low-cost market research and you’ll have the right mindset to come up with a content strategy that has a shot at ranking well. The individuals need to like your content before Google will.
I’ve got a more extensive guide to keyword research for you in the Appendix to this report. But here are five essential things to understand when it comes to keyword research:
#1. Keyword Research Tools
Some use Google’s Keyword Tool as a free research tool. Thousands of people use the keyword function built into this unique software tool for generating low-competition Long Tail Keywords. Business-focused online marketers often use paid keyword tools over those provided free by search engines due to the bias that comes with wanting to sell you search advertising.
#2. Getting Specific
“Keyword” is the phrase or word that gets tossed around, but what you’re really after in most cases are keyword phrases. For instance, a real estate in London UK would gain very little actual benefit from ranking highly for the single word “real estate in London UK” (and good luck anyway), but specific keyword phrases based on geography and specialty would yield extremely targeted traffic (“real estate in London UK agent”). And don’t forget synonyms. (“real estate in London UK agent”).
#3. Strength in Numbers
Don’t take as gospel real truth the reported number of monthly searches provided by any particular seo keyword research tool. But do pay attention to general popularity among search terms.
You want to make sure plenty of people use that phrase when thinking of your niche to make it worth your while, especially if this is one of the primary search terms you want to target for your site overall. At the same time, be realistic. If you are trying to rank in a very competitive sector, make sure that a certain keyword combination can rank for an easier phrase if the more competitive term ends up out of reach.
#4. Extremely Relevant
Make sure that the search terms you are thinking of are highly relevant to your ultimate goal. If you’re a service provider or selling particular products, keyword relevancy might be easier to determine — you ultimately want somebody to purchase the product or service. Other goals may need more careful thought, such as subscriptions to content publications and contributions to charities, for instance.
#5. Developing a Content Resource
Here’s the key factor. Can a certain keyword phrase support the development of content that is a valuable resource to readers and act as a foundational aspect of what your business is about?
Some thing that:
- Meets the preliminary needs of the site visitor
- Acts as the first step in your sales or action cycle
- Encourages people to link to it
It’s this step 5 – a foundational content resource – that results keyword research into strong search rankings, so we’re looking at it in more detail next.