Search engine optimisation Techniques, Learn How to create compelling content that ranks well in search engines.
These SEO copy writers appeared to have the Techniques and magical word skills that allowed them to place just the right keywords in just the right places, in just the right amounts, and even in the densities that were just right for miraculous top rankings. And that’s all you needed or at very least that’s what was offered.
There’s no doubt that the location and frequency of keywords is still important. Search engines work by keying in on the word patterns people are searching for and returning related content. But that’s not all there is to it.
Here’s the deal . . . much of what determines the ranking position of any particular page is due to factors that are independent from the words on the page, in the form of links from other sites, social sharing, and other indicators. Getting those links and other signals naturally has become the hardest part of SEO, which is why we’ve seen the popular emergence of content marketing as a way to attract links with compelling content.
If your content isn’t good enough to attract good, organic links and social sharing, it doesn’t matter how “optimized” the words and phrases on the page are.
That’s why a good SEO copy writer is now primarily a smart online content creator who has a skill for tuning in to the needs and desires of the prospective audience.
And because links and social sharing are so significant, those needs and desires have to be nailed well before that content will show up prominently in the search engines.
The same psychological forces that prompt people to buy can also cause other people to link from blogs, websites, and bookmark, like, plus one, and retweet from social media platforms. The context is different, as are the nuances, but it’s still a matter of providing compelling benefits in the form of content.
Their smart engineers continue to vigilantly create smarter search algorithms, while people-powered social media sharing offers links and traffic as a reward for engaging content. SEO
To sum it up: a good copy writer needs to have a flair for writing content that’s appealing to share and to link to. She/He needs to have top-notch skills to optimise the page, so search engines know what it’s about and who might want to read it. And She/He needs to know how to write copy that turns readers to buyers.
That copywriter will become a crucial (and well compensated) member of any serious marketing effort.
So, if it’s all about what happens off the page, does the “SEO” in SEO copywriting still matter? Definitely, and here’s why.