Philosophers, kings, and copy writers all use the same techniques
As attention spans shrink, the writers, the internet marketers constantly search for more effective ways of joining with our respective audiences.
But we often ignore the simplest and most efficient means of communication we possess, a direct, personal and useful message. The simplicity of email for communicating properly and efficiently with your clients and customers is crucial.
Campaigns of influence have been fought since the starting of the written word
Aristotle wrote a treatise called Rhetoric that effectively transformed the world forever. Often defined, rhetoric is the art of persuasion. Aristotle classified the three most important things that all effective persuasive arguments should possess: Ethos, pathos, and logos make up the backbone of any persuasive argument, and make up the language of desire.
Esteemed ad-man Eugene Schwartz wrote:
“Advertising is the literature of desire.”
In other words, persuasive campaigns tell a compelling story, and your email marketing needs to do the same.