Copy writing tips, When I first started my first website, I was almost militantly against focusing on “old school” on-page optimization. Seems strange, since I’d been a successful student of SEO.
It was because I saw so many people focusing only on keywords like it’s 1999, and yet they had no links. Their content was weak. Their sites weren’t trusted or authoritative.
You can’t optimize something that’s dead. can you? I don’t think so, So my initial objective was to get people to emphasis on content that attracted attention and links first. Only then do you have something you can make better-suited for search rankings (that’s what optimise means, after all).
Years later, it seems things have thrown in the opposite direction for some. Social media “experts” maintain that SEO doesn’t matter because search traffic just “happens.”
Yes, search traffic “happens” if you produce unique content and make it easy for spiders to find by having clean underlying code and a fast-loading site. But the “right” search traffic doesn’t just happen, not unless you’re lucky (which simply means you don’t know what you’re doing).
This section is designed to help you know how to tell search engines that
what you’re talking about is the most applicable solution for what people are searching for. That’s all SEO ultimately is, and we’re about to explore the crucial last steps.
You can’t optimise something that’s dead.
So let’s move on to the 5 SEO copy writing areas to focus on with your website, blog, online press release, whatever . . . they’re all the same in the eyes of search engines.