So, if it’s all about what happens off the page, does the “SEO” in SEO copywriting still matter? Absolutely, and here’s why. Some thinks SEO is dead.
That depends on what you call “SEO.
- Is it buying links to thin keyword-stuffed pages?
- Is it low-quality content enhanced by inorganic link building?
- Is it building a content “farm” based on brute site authority and weak value?
If so, then yes, SEO is pretty dead, or at least on life support. And the Panda and Penguin updates to the Google algorithm are not the end of the story.
- Create high-value content that reaches business objectives as if search engines didn’t exist.
- Use the power of social media to get exposure for that content, which results in natural links and other signals of quality and relevance.
- Focus on improving the natural authority of websites and blog, pages, and individual writers, which creates industry influence and trust with Google.
- Do good on-page optimisation (SEO copywriting) using the language the audience uses when searching and socialising, so Google sees you as the most appropriate option.
And guess what?
Google certainly encourages this method, because it makes their algorithm smarter and their search results better.
Again, it’s not just about search results.
Smart content marketers derive benefit from audience-targeted content and by social media exposure and sharing. This allows you to build a profitable audience that is an asset even if your search engine rankings did for some reason disappear.
But if you do content + social media correctly, you’d be mad not to take advantage of better search rankings. Here’s why…