Content Plus Promotion = Links and Sharing, The words you put on a website have no life of their own until they get read. And those same words will not get popularity in search engines until the words are linked to by relevant, reliable sources.
Search engines can still be gamed to a degree, just like offline organizations and systems can be exploited. However, the goals of the search engines are similar to society at large, and they are getting very good at finding rule breakers and dispensing swift punishment.
Creating engaging content and beneficial relationships are link attraction strategies that won’t get you banned or penalised. You’re also simultaneously achieving your overall goal of converting site visitors into customers, clients, revenue and profits.
Now it’s time to turn to the “last mile” of search engine optimization (SEO) – the location and frequency of keywords in your “on-page” copy, and other SEO best practices that help you outrank the competition.